3 REASONS TO WEAR A SILK SCRUNCHIE

Tying up your hair is a harmless gesture that we repeat several times a day.
And yet, not all the accessories we use are good for our hair; some have benefits, while others cause damage. For several years now, the benefits of silk scrunchies have been praised for tying up hair.

Why wear a silk scrunchie?
Silk scrunchies have many benefits for hair: beyond their powerful moisturizing action , they are also anti-breakage, anti-frizz and eco-responsible. They help protect all hair types and preserve curls.

Let’s get into the details…

See our silk scrunchies

1. The silk scrunchie, moisturizing and anti-drying

Silk is a naturally hydrophobic material, meaning it does not absorb water. And this is its primary benefit for our hair.

Unlike cotton scrunchies, which are highly absorbent, silk scrunchies respect our hair's natural moisture content. They leave it soft and shiny, even if you tie it up several times a day, or while sleeping.

This even applies to the care products we use on our hair, they are not absorbed by a silk scrunchie, and can therefore complete their care action.

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See our silk scrunchies

2. An undeniable anti-breakage action

The enemy here is the traditional black elastic. Who hasn't struggled to remove those rubber bands that rip your hair out in their tracks? And underneath, you'll find a marked, damaged hair?

Mechanically, silk scrunchies are much kinder to your hair than elastics. They protect against friction with the elastic, prevent knots, do not break the hair fiber, and protect the curls. To remove them, simply slide them gently over your hair.

But then, does it slip all day long?

Rest assured, the Chou au carré holds your hair securely in place, thanks to a sturdy elastic sewn inside. It's also 55% recycled.

3. The silk scrunchie: aesthetic and eco-responsible

Not only is the silk scrunchie aesthetically pleasing, it is also eco-friendly, especially when it is upcycled.

Aesthetically, silk is a noble natural material that brings a touch of elegance to our wardrobes. We swap our black silk satin scrunchie for work, for our printed twill or silk velvet scrunchie for going out. Small or large silk scrunchie, on the wrist or in the hair, it is the ultimate high-end, anti-frizz hair accessory .

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On the eco-responsible side, we first note that silk is biodegradable , so it has a low environmental impact. The particularity at Chou au carré is that all the fabrics are upcycled. The silk therefore comes from the end of rolls from major fashion houses (LVMH, Sfate and Combier, etc.), in a zero-waste approach. Finally, the scrunchies replace the small disposable black elastics, because we don't "lose" them so easily...

Chou²'s mission is to allow everyone to discover this exceptional material through elegant, colorful, high-end scrunchies, made in France.

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